Wednesday, 6 October 2010

Breaking news

The BBC is the foremost broadcaster on the planet – both in television and radio. It is revered throughout the world as the last bastion of quality, objective news on the airwaves. The BBC cuts through the mists of misunderstanding to serve unadulterated news to a worldwide audience hungry for the lean, unfattened truth. Citizens of far flung communities not only get the best information about the nearest and furthermost neighbours but can also learn the greatest language in the world by listening to the World Service – and by doing so adopt the perfect Home Counties accent. There is no buttering up the listener with cheesy gimmicks as they listen to the most objective news gathering service in the world with its constant flow of objective unbiased output such as its anti Islamic special reports.
Over the years the BBC has been right there right when it matters. It maintains a vast global network of correspondents who hold down full-time jobs as fruit picker, rickshaw drivers, miners, chorus line dancers, sex workers and who are ready in a flash to bring us the breaking news over the ‘phone, video satellite or over the wire. Someone was there at The Berlin Wall, Tiny man Square, JFK, 1966, Shea Stadium, a clearing in the forest, Concorde, Titanic, Agincourt...The BBC has the last word in being first with the news.
And today, amidst the turbulence in the mixer of dangerous times, the BBC steers its crusading course and brings you, this day, the hottest, hardest news: global spending cuts, terrorism, ecological disasters. Yes, and on this day it also brings you the news that counts, that matters, that makes us – as one –stand back and think about the world. Yes as it all boils over in Yemen, the BBC brings us the earth shattering news that Greggs the Baker is introducing croissants into its range.
But within a few minutes the news item disappeared – eaten up by the news editor and replaced by a broader more newsworthy piece about Greggs’ improved breakfast sales. Crumbs!
http://www.bbc.co.uk/news/business-11482293

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