A lot has been said about the BBC being outbid for the
broadcast rights to the Paralympics. C4 pipped them to the ‘gold’ with a final
round bid of 8-9 million. People at the BBC are apparently still gutted they
lost the race to get the games. Even Gary Lineker is bemoaning the Beeb’s
failure to retain its title as champion of Paralympics’ broadcasting. So, from
three terrestrial stations’ coverage and plenty more online the BBC’s output
has been somewhat reduced to Radio 5 and a few highlights and a link to C4 on
its website. They have also reduced their attention to the medal table with
seems to be updated each day by whoever gets in first in the morning. How much did the BBC bid:. five hundred quid? A grand? How much do they pay for the F1 season - how many people particpiate in F1, an extremely minority sport? C4, having picked up where the BBC couldn't be bothered to go, cannot be blamed for having short breaks in their adverts for a bit of paralympics action.
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