Tuesday, 22 May 2012

Olympic treats



Apart from being tons richer, London has other advantages over every other town village and city in the UK. One of those is obviously hosting the Olympic Games – for the third time – while the nation’s other capitals only get the Commonwealth Games which has things like lawn bowls and stuff. And now as the Games approach we reap the ancillary benefits. Being well off and well to do, I travel in to London by train from my peaceful Berkshire idyll into Paddington each day. Paddington has a disproportionate number of high earners arrive and leave each day and so it attracts onto its concourse many companies launching new products. This normally means unemployed students or actors, dressed as Mobile Phones, tubs of natural bacteria infested yoghurt or panty pads, thrust promotional teasers into commuters’ hands as they head out into the metropolis. And now, as the Games approach, sporty themed campaigns and product launches are underway: breakfast snacks to keep you jumping over the hurdles in your way every day; stop the B.O. and go go go with a freshly mown lawn style smell deodorant; get moving with fruity flavoured laxative crunchy bar. Commuters leave the station with their days bags packed with tantalising goodies. They have promotions at Glasgow Central station too:  Costcutter, with its paper tablecloth over a wooden trestle table, hands out tubs of cheap margarine; Poundland offers a £1 off; or there’s just a charity with its buckets ready.
As I head down Leafy Lane on my foldaway towards Slough I wonder what will I get today?


New Appletise. Sparkling apple flavored drink! You carry the sparkle with you throughout the day - burping up that appley flavorsome taste! No Olympic tie-in tho.

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